Peter McLaren takes up new role as a White Ribbon Ambassador


Peter McLaren

Peter McLaren, founder of McLaren Associates, is the latest to join the ranks of White Ribbon Ambassadors, who want to see men stand up and say No to violence against women.

Mr McLaren recently retired as Managing Director of McLaren Associates in Wellington after 26 years, and has decided to take on new roles, saying he was very pleased to be approached by White Ribbon to become an Ambassador.

The announcement came on his 70th birthday celebration among friends and family, including his long-time friend Judge Peter Boshier, Chair of White Ribbon, who made the announcement.

“I’m very proud to be a part of White Ribbon” he said.

Family is his number one priority in life which he notes as “first and foremost” in his life. Though he believes he grew up rather sheltered from violence in his modest upbringing in a safe and loving environment, he wishes to make those around him more aware of the nature of violence toward women and how much goes unsaid.

“It’s something I detest. Violence, I just can’t stand.”

McLaren has had lots of involvement with Wellington and other community initiatives in the past, having been Chairperson for the Wellington After Care Association, on the board of Rotary Wellington and SPCA Wellington and Committee Member of Variety Club, along with numerous other roles.

His involvement in White Ribbon is a new direction as he begins afresh to take some time and decide what he will do next. He says he will proudly wear the White Ribbon to demonstrate his zero tolerance of violence against women.

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