Shine a Light on Violence Prevention – Whiti te rama 

We want to collect stories of change to help shine a light on what works in violence prevention in our communities. We know there are many people who have really inspiring stories of change and redemption that could help people who are currently trapped in abusive, violent and unhealthy relationships. We want to know how they coped, where they got the support, and the tools that helped to change their situation. We want to hear from both former perpetrators and survivors. Click here to upload your story of change.

We want to focus in on what we know works to help prevent violence by sharing stories of change, and ensure people truly understand the many facets of abuse and how to intervene to help. We are also making sure that we tailor our resources to a wider range of groups so that they are useful and relevant to all New Zealanders. Download the campaign outline here.

Catherine DanielsOur first story this campaign is being told by Catherine Daniels, a new White Ribbon Ambassador who experienced childhood trauma and sexual abuse. Unable to talk about the abuse she suffered, she began her own journey of healing by telling her story through her sculptures and art. Click here for Catherine’s story.

Men’s domestic and sexual violence toward women is persistent – but can be changed. We want to encourage change towards a better, healthier version of men’s masculinity (where boys/men can be who they want to be and express emotions). The more men that talk about having respectful relationships and different ways of being men, healthy masculinity and consent, the more this is behaviour can be seen as normal.


Call-In Culture


If we want change, we must encourage boys and men to recruit and educate other boys and men in ways that lift each other up. An effective way to do this is by ‘inviting’ men, rather than indicting them. This means not only modelling positive behaviour in front of each other, but also understanding that other men might be at a different part of their journey and still working it out for themselves. Find out more here.

The White Ribbon Ride 2021


Using the White Ribbon torches designed and created by NZDF in 2016, the three Rides would have traversed New Zealand, listened to people’s stories, collecting them and ensuring people’s voices and stories are heard. This would have included both perpetrators and survivors. Perhaps next year!


This November we will be Shining a Light on Violence Prevention

We are asking organisations to take part by:

  • Lighting up one of your buildings at night on the 25th of November
  • Putting out a media release that supports the key messages of the campaign
  • Sharing in your media channels a violence prevention story from one of the many organisations or individuals that undertake violence prevention
  • Encouraging staff and the public to wear white ribbons this White Ribbon Day (Thursday 25th November)
  • Organising events highlighting the issue, if you would like a White Ribbon Ambassador to speak please get in touch
  • Delivering stories of change to our MPs on Parliament steps on White Ribbon Day

We are asking individuals to take part by:

  • Sharing your stories with us (anonymously if you prefer) so we can help people understand that domestic violence affects people from all socio-economic groups and whether you are a survivor or former perpetrator – we can show those stuck in abusive relationships that change is possible. Share your story/video etc here
  • Talking about respectful relationships, consent, healthy masculinity and using call-in culture tactics to connect with friends (#Unspoken Rules and Challenging the #Outdated can be an easy way into discussing these issues)
  • Sharing White Ribbon posts on Facebook
  • Wearing a white ribbon this White Ribbon Day (Thursday 25th November) and telling anyone who asks about what it means
  • Encouraging local organisations to light up their spaces at night on the 25th of November
  • Attending local events to spread the kaupapa

If you are organising an event, please add it to our online events list and send through any promotional material to contact@whiteribbon.org.nz so that we can help promote your event through our social media channels.

If there’s anything we can do to assist you in Shining a Light on Violence Prevention this November please get in touch at the email address above anytime.

Download the campaign info here



To help ends men’s violence, check out these eight actions.

Talk to women about their experiences with men – and believe what they tell you

Ask myself how I’ve treated women, and how I can behave more respectfully

Disrupt other men when they disrespect or threaten women – Bystander Intervention

Treat women as equals in everything we do and have less stress and be happier.

Choose how I will be a man and how I will act. Holding to rigid ideas is unhealthy.

Talk with young man about ‘breaking out of the man box’ you must appear tough etc

Think about what I’m watching and the media I use. Use your ‘crap-detector’.

Talk with young men about respectful relationships and porn. If you don’t who will?