The Generation That Changes the Story, Together

This campaign is a new movement for a future grounded in equality, respect, safety and opportunity for the next generation. It is a broad coalition bringing together major local advocacy groups, including Inner Wheel New Zealand, White Ribbon, and the WEAFV (Workplace Empowerment Against Family Violence) network. It is in collaboration with United Nations Women Aotearoa New Zealand.

The campaign digital launch on Tuesday 8 September 2026 kicks off a structured, multi-month engagement journey that connects several major global awareness milestones:

  1. International Men’s Day (November 19)
  2. 16 Days of Activism against Gender-Based Violence / Orange Campaign (November 25 – December 10)
  3. International Women’s Day (March 8)

About the Partnering Groups

WeaFV brings together organisations working on the frontline of family/whanau violence prevention and response and brings frontline insights into the campaign along with supporting community education, advising on prevention approaches and emerging issues

White Ribbon and White Ribbon Ride bring visibility and opportunities for communities to come together and start conversations about family/whānau violence through positive role modelling, school and community visits and engagement, supporting boys and men to understand the important role they play in creating respectful relationships, with the slogan Men Shaping the Next Generation.

Inner Wheel New Zealand is where women build genuine connections, take meaningful action, and make a difference in communities locally and around the world.

Resources

Check out the download section for new online resources including posters, Facebook and Instagram resources, videos, Toolboxes and other helpful campaign tools.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

If we want change, we must encourage boys and men to recruit and educate other boys and men in ways that lift each other up. An effective way to do this is by ‘inviting’ men, rather than indicting them. This means not only modelling positive behaviour in front of each other, but also understanding that other men might be at a different part of their journey and still working it out for themselves. Find out more here.

 

To help ends men’s violence, check out these eight actions.

Talk to women about their experiences with men – and believe what they tell you

Ask myself how I’ve treated women, and how I can behave more respectfully

Disrupt other men when they disrespect or threaten women – Bystander Intervention

Treat women as equals in everything we do and have less stress and be happier.

Choose how I will be a man and how I will act. Holding to rigid ideas is unhealthy.

Talk with young man about ‘breaking out of the man box’ you must appear tough etc

Think about what I’m watching and the media I use. Use your ‘crap-detector’.

Talk with young men about respectful relationships and porn. If you don’t who will?