The purpose of White Ribbon Business Accreditation is to engage more businesses in effective violence prevention, and to accredit more as White Ribbon Accredited – those who effectively integrate violence prevention into their business practice.
Internationally and locally, businesses have been identified as environments in which to prevent violence because:
- family and sexual violence has a direct cost for businesses, through staff absenteeism and turnover, and loss of productivity
- employers have health and safety responsibilities for the safety of staff, including the risk of violence in the workplace
- actively preventing violence can improve staff morale and drive greater productivity
- supporting anti-violence initiatives enhance the business’s reputation as a good employer, an ethical organisation, and active supporter of the local community.
To provide structure to White Ribbon’s approach, especially for accrediting businesses as White Ribbon Accredited, a robust violence-prevention model is needed.
The Prevention Institute’s Spectrum of Prevention has been proven to be an effective tool in preventing a range of problem behaviours, such as smoking, not using seat-belts, unhealthy eating and exercise, youth violence, and family and sexual violence.
The Spectrum of Prevention builds on the public-health model of prevention and incorporates an ecological model to identify six key actions that are required to change a group’s behaviour. This has been adapted for the use of businesses to prevent violence by highlighting specific actions a business can take to effectively prevent violence.
White Ribbon Accreditation
Awarding a business the title White Ribbon Accredited gives public recognition that a business has integrated violence prevention into their business practice.
White Ribbon has adapted the six key action areas of effective violence prevention set out in the Spectrum of Prevention as the appropriate actions that businesses can take to prevent violence. These actions provide a framework for the accreditation criteria.
A business would actively move through the first two levels of engagement – supporting the White Ribbon campaign and actively supporting violence prevention – before deciding to move through the accreditation process. An accreditation panel would evaluate and report to the White Ribbon Trust, which has the final determination as to whether a business is approved as accredited. Accreditation involves an organisation demonstrating they have implemented plans, and that the plans are approved by White Ribbon.
For more information on how to become a White Ribbon Accredited, please contact us.
The First Accredited Organisation – The Warehouse
Former Warehouse Chief CEO, and White Ribbon Ambassador, Simon Turner says “family violence hurts everyone in the community. That could be our staff and or our customers. We’re right behind White Ribbon’s campaign to prevent violence, and we’re encouraging other businesses to also get on board”.
“Violence against women hurts all businesses. There’s the direct cost of staff absenteeism and turnover, and we have health and safety responsibilities to protect staff”, the former Warehouse Chief CEO, Simon Turner, notes. “But also, it’s shown that if we publicly show we care about this issue, staff moral increases and we’re seen as a good, ethical employer. There’s been increasing concern about the harm family violence causes in New Zealand, and we want to be at the forefront and lead by example and support violence prevention”.