White Ribbon is about social norms – what we consider the right way to behave. It is CRUCIAL to emphasise that most men already have respectful relationships with women. Reinforce this at every opportunity. It strengthens men who are respectful and will encourage others to be more respectful. The key to your personal effectiveness is your tailoring of White Ribbon information to your audience. Use the White Ribbon information for content and focus ‘how to connect’ with your particular audience. There’s a wide range of White Ribbon information – use all of these to best cover the different levels of understanding among men, and their range of willingness to be involved. Use your limited time to get the most number of men involved, so target ‘changeable men’. These are the individuals who show some interest but aren’t yet taking action.

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