For the campaign to be successful, men must be seen to lead and actively support the kaupapa. Ambassadors play a vital role in building support, visibility and developing a shared understanding of the campaign within their social groups, workplaces and communities. Our Ambassadors embody the principles of the campaign. They are chosen for their willingness to challenge the behaviour of abusive men, and to convey key messages directly to their own communities. Ambassadors can be nominated by their communities. The nomination forms are located at https://whiteribbon.org.nz/act/ambassadors/

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