Research – #UnspokenRules

A challenge facing too many young men is the sense that they have to live up to the unspoken rules of masculinity – clichés such as “boys don’t cry” and “toughen up”.

White Ribbon is encouraging everyone to challenge the unspoken rules, so we can let boys and young men enjoy their individuality and define themselves as men who have respectful relationships with themselves and their partners – creating happier, healthier communities for us all.

“The massive levels of violence by men against women in New Zealand are in part driven from behaviours men frequently assume are normal,” says White Ribbon Manager Rob McCann. “These clichés or #UnspokenRules help shape who we become and what we believe. Ultimately they are damaging and unhealthy.”

The research found that that 47% of men were told that ‘Boys’ don’t cry’ while 65% were told that ‘boys should harden or toughen up’ when they were boys. Conversely only 9% of women were told that ‘girls don’t cry.’

“These findings are very concerning,” says Mr McCann. “We are programming our young men with unrealistic and unhealthy ideas about what it means to be a man. These rules put pressure on boys and young men to behave in certain ways and dismiss “unmanly” behaviour, leading them to suppress their emotions and their individuality. This affects how our boys and young men feel about themselves, and how they treat others. It affects how they approach their relationships, and can lead them to act disrespectfully – even violently – toward their partners.”


Survey conducted by Research NZ

Download the full Research here.

Please note there are two tabs on the excel file. One is data by age, the other is by gender.
The information below is data by gender.


Questions to Males
When you were growing up, which of the following were you led to believe were true about boys?

That boys don’t cry
47% – Yes, I was led to believe this was true (only 10% of girls were told this)
46% No, I was not led to believe this was true
7% Don’t know

That boys should harden or toughen up
65% Yes
30% No
5% Don’t know

That boys need to be THE man (which means being in-charge, dominant, the main breadwinner)
55% Yes
41% No
4% Don’t know

That boys don’t back down from fights
36% Yes
59% No
5% Don’t know

That boys need to control their emotions (i.e. don’t show their feelings)
44% Yes
50% No
6% Don’t know

That boys are supposed to be muscular
47% Yes (57% of 18-24 year olds believe this)
48% No
5% Don’t know


Questions to Females
Thinking about when you were growing up, which of the following were you led to believe were true about girls? That girls are not supposed to be dominant or in charge
30% Yes I believe this was true
65% No
5% Don’t know

That girls are not supposed to sleep with lots of guys
71% Yes I believe this was true
23% No
7% Don’t know

That girls shouldn’t cry
9% Yes I believe this was true
87% No
4% Don’t know

That girls are supposed to be skinny (and/or pretty)
46% Yes I believe this was true
49% No
5% Don’t know

Men Can Change

Jamie Addison

Jamie Addison on the White Ribbon Ride 2019

Redemption is an option that is always open. It isn’t easy but when it is chosen it is a powerful tool for personal and public change. Jamie Addison is an excellent example of a person, who acknowledged his past and worked hard to turn his life around, against the odds.

Jamie’s early life was influenced by his Dad, who was a heavy drinker and there was a culture of alcohol dependence that affected all of his male role models.

Jamie says he was nurtured by the women in his life. The culture he grew up in saw women as being there to serve men, to take care of the home, undertake all the preparations for birthdays and dinners. While men were the providers and expected that when they got home they would be waited upon.

“When mum pushed back, there would be graphic violence, assaults, and then that violence would often be directed at the children. Dad would assault us if we tried to protect mum by whipping us with jug cords, vacuum cleaner hoses etc. In the same breath, we were told by our Dad to harden up, and asked ‘what are you crying for’ after a beating.”

Jamie says the White Ribbon #Unspoken Rules campaign is one that really hits home for him.

“I was taught those #unspoken rules; that boys don’t cry, that we had to harden up and that it is not ok to be vulnerable, or hurt or lonely. Dad was the provider, the head of the house and so we thought it must be ok to act like this.”

“Although my dad was hard on me, I loved him and still do. Not just because we should forgive people, but because he’s my dad. And that makes the #unspoken rules even more powerful, because often they’re being passed down to you by the people you love”.

“So when I became a father at age 16 all that behaviour that was role modelled to me had been downloaded into my memory banks,” says Jamie.

“I ended up being my father. I had the whole core system; I was indoctrinated. I needed to be in charge, otherwise I was weak, and I thought women were there to do as I told them. I used physical and psychological violence, pushing my partner, punching holes in walls, levelling tables that were set up with meals, using intimidating behaviour, making threats and innuendo all directed at my wife.”

Jamie says the impact of violence on both of his two ex-partners made them terrified of him and his unpredictable behaviour.

“I was also fuelled by addiction and drugs. My partner was living in fear until she finally found the courage to get away.”

Jamie says he got to a point in his life where he woke up one morning and had lost everything he loved.

“I didn’t take any responsibility for my actions. I went straight to being a victim, wondering why they had left me. I couldn’t understand that I had caused this problem. I still thought it was them. There are many men who do this, blame all the external elements, friends, parents, women, and have no ownership of the issue, no understanding that their own attitudes and behaviour have led to a breakdown.

“I needed to do something. I realised I was going to jail or worse, I’d die because of my drug abuse. A family member took me to a treatment programme and laid it out that this was my last chance.”

For Jamie the challenge was to address his core behaviour and those belief systems: that he was in charge, that women were just there to do what he wanted, that men don’t show emotions. These beliefs were instilled at a very young age.

“The #unspoken rules ensured I knew how I was supposed to behave, that this was how it was supposed to be. I’d seen my Dad, he was in charge, he earned the money, he was the man, he used violence that affected me, and demonstrated that this was how it must be, that this was normal. It’s not until you see something different that you realise non-violence is actually normal. I thought it was the norm to have bruises and to treat women as objects to cook, clean, and provide sex.”

Jamie says it wasn’t until he met his current wife, who he has been with for the last 13 years, that he realised that all that stuff was a crock.

“My wife Audrey and I have two sons together but between us we have 12 kids and grandchildren. It’s a non-violent house, a beacon of hope, but I have to be a role model to our children and undo the damage I’ve caused to the children from when I was violent.”

“And through that 13 years lessons continued to be learnt as I had to take ownership of my outbursts that would disrupt the whanau dynamic. It was my wife who continued to reach out to those men such as the White Ribbon Riders who could hold me accountable. That was the biggest step I took to remain violence free.

Jamie became involved with White Ribbon when he was a drug counsellor and was given a White Ribbon pin by the chair of the White Ribbon Trust, Takurua Tawera.

“I realised that I can use my story to effect change. Over the last four years I’ve been known to be ‘that’ guy so people would come to me and ask for advice and help. This is very humbling, and now with training I’m a passionate advocate for non-violence in the community and for White Ribbon, having recently been approved as a White Ribbon Ambassador.

Jamie also uses the White Ribbon Ride to get his message across. “My first White Ribbon Ride was in 2015. I love that we are able to use our bikes to get into areas where we would not otherwise be invited. The flash bikes open conversations and generate interest. We move from a conversation about the bike, to a conversation about White Ribbon, to men’s attitudes and this year we will be drawing attention to what creates those attitudes, the #unspoken rules that help to create who we are and what is normal for us.”

Jamie says he is very passionate about this year’s message. “Of all the messages, this is a huge one and it goes right to the core. This is solution stuff. We’re no longer just raising awareness. We’re challenging the core belief systems that can either create young men that care or young men that will use violence.”

“I couldn’t have changed without the support of my loving family. I love my wife, my kids and my grandchildren and I know there will be men out there that feel the same way I do. So change for yourself, and the whanau.”

Firearms Prohibition Orders and why they might make a difference

Media release
Monday 11 November
Firearms Prohibition Orders and why they might make a difference
White Ribbon Manager Rob McCann says Firearms Prohibition Orders could make a real difference if guns are kept out of the hands of people with a history of family harm.
“What we know is that threats and intimidation are a very real aspect of family violence,” says Mr McCann. For someone who has experienced violence, knowing that their abusive partner was not able to own a gun could provide some peace of mind.”
“What we know is that violence is not just physical, it also includes Financial Violence, Sexual Violence and Emotional and Psychological Violence. So being able to threaten someone by virtue of owning a gun, is just another way that perpetrators can intimidate and threaten, without having to use physical violence.”
“It’s very real, and scary.”
“The Firearms Prohibition Orders might also provide the peace of mind to help a victim leave a violent relationship. We know it can take up to eight attempts to leave, and this can be for a number of reasons such as financial dependence, social stigma or concern for children to name a few of the reasons. But we also know that leaving a violent relationship is the most dangerous time for women. It’s often when violence escalates because the perpetrator is no longer able to control the victim.  When fear, intimidation and physical violence to ensure compliance no longer work, some perpetrators escalate the violence or the threat of violence. Weapons can play a role in that.
“Knowing that a partner was not able to possess or own a weapon, might give someone the courage to get out, and it might even save a life.”
White Ribbon is about to launch its November Campaign, Challenge the #UnspokenRules which are the expectations that boys and young men inherit from society, based on outdated ideas of what a man is, how he acts, and how he should express himself. For more information

Additional reporting:


Let the memory of Grace Millane change our attitudes towards violence

White Ribbon Media Release: 06 November 2019


The Grace Millane Trial will hopefully achieve two things. Ensure that justice occurs, and provide an opportunity for something good to come from a horrific act.

While we don’t know all the facts, it is commonly known that people who commit violence towards women are often already hiding in plain sight. It is the escalation of their behaviour and violence which forces society to act, but all too often it is too late.

“Often a perpetrator’s attitudes and behaviour will be known to their mates,” says White Ribbon Manager Rob McCann. “Unfortunately we excuse unacceptable behaviour or look the other way because we have this idea that’s how men are supposed to behave.”

“We are socialised to believe we should score girls, mimic pornography and treat women as conquests rather than human beings. This behaviour is seen by some as manly, but ultimately, it’s unhealthy and bad for both men and women.”

“If there’s one lesson we can learn from the memory of Grace Millane, it’s that doing nothing is not acceptable, says Mr McCann.

If you hear someone say something disrespectful or displaying unhealthy behaviours such as harassing women, telling inappropriate jokes, picking a fight, etc., there are a few things you can do to challenge the language or behaviour. By doing nothing we are effectively condoning the behaviour. You can use one or more of the 4Ds:

  • be Direct – challenge them verbally ‘that’s not cool, bro’
  • Distract – get them to do something else, or ask a question of the person who is on the receiving end of the unhealthy behaviour to engage them in conversation (useful if you don’t feel safe being direct)
  • Delegate – talk to someone else about what is going on. Ask their friend/parent/workmate/boss what they think of the behaviour and if there is anything they can do to address it. Work together to see what you could do.
  • Delay – it might not always feel safe to intervene or challenge at the time, depending on the situation, so you can ask them later about whether they realised their behaviour was harmful, or ask the person who might have been on the receiving end how they are.

“Having a courageous talk with your mates can not only save a life,” says Mr McCann, “it can prevent a whole range of behaviour from rape to casual sexism, undermining the attitudes that underpin violence towards women.”


White Ribbon Media
Nancy Blackler 0272 425 318
Rob McCann 021 212 2953
Spokespeople: Rob McCann, Mark Longley, Richie Hardcore, Anna Campbell, Karlene Jonkers

White Ribbon AUSTRALIA has gone into liquidation. 

“We really feel for our friends in Australia and hope there is some light at the end of this tunnel,” says Rob McCann White Ribbon NZ Manager.

“Because we share a name,  we need to ensure people understand White Ribbon NZ is a separate charity. We have a staffing level of approximately 1.5 people, no offices as we work from home, and we expand our workforce with contractors from time to time when we have campaigns or funding. For the most part White Ribbon New Zealand runs with the support of thousands of volunteers, and that includes our unpaid board members, White Ribbon Ambassadors and White Ribbon Riders.”

“We are always short of funds and rely on government and, in recent years on the amazing support from ACC, for the funds required to run primary prevention campaigns.

“Our programmes such as the Youth Ambassador Leadership Programme and Workplace Accreditation would not be possible without the support of the many organisations across NZ that help raise funds and awareness, to assist us in preventing men’s violence towards women.”

“White Ribbon New Zealand looks forward to announcing our annual November Campaign in the near future,” say Mr McCann.


News Item from Australia 

Upper Hutt City Council Becomes a White Ribbon Accredited Business

Upper Hutt City Council is one of the first councils nationwide to be White Ribbon Accredited, alongside Carterton District Council and Napier City Council.

The councils were accredited by the White Ribbon Trust at a board meeting in early September. Council’s director of Community Services, Mike Ryan, applied for accreditation on 10 April 2019 which required Council to demonstrate the ability to support the White Ribbon kaupapa, enact policies, train staff, and put in place proactive violence prevention.

“Upper Hutt City Council is committed to being an employer that supports staff that are in domestic violence situations or are perpetrators of domestic violence as well as promoting awareness amongst staff of domestic violence within the workplace and community,” says Mr Ryan. “As a territorial authority, we have a duty of care to the members of our Community. We’re leading by example and encouraging other organisations to get on board.”

The importance of championing for a domestic violence-free community is highlighted by police call outs to incidents and disturbances within the wider community.

“Upper Hutt City Council has long been a supporter of initiatives that aim to reduce domestic violence,” says Council’s Chief Executive, Peter Kelly. “Achieving White Ribbon Accreditation is another step in that journey. We’re thankful of the opportunity to partner with and support White Ribbon in the reduction of violence towards women throughout our communities.”

In addition to Council’s accreditation, Community Development Team Leader, Sue Colville has now achieved White Ribbon Ambassador status. Sue’s role at Upper Hutt City Council gives her the opportunity to influence and support the White Ribbon kaupapa by engaging and connecting with Council staff and the Upper Hutt community, promoting key messages about respectful relationships and working to highlight the issue of family violence in our local community.

The Council is continuing to develop initiatives and support community efforts aimed at reducing domestic violence. These include White Ribbon Day activities in November and events throughout the year. These will be publicised in the coming months.

White Ribbon creates positive change through youth poetry competition

1st place Hannah Dorey from St Mary’s College

White Ribbon held their first ever spoken word competition last night at Wellington College with the finalists performing in front of a stellar lineup of celebrity judges.

The event was hosted by talented Samoan comedian Eteuati Ete, of The Laughing Samoans, and featured a judging panel including: Justice – Parliamentary Under-Secretary Jan Logie, award-winning Poet Chris Tse, Kirsten Johnstone Host of Radio New Zealand’s Song Crush, and Cori Gonzalez-Macuer from What We Do in the Shadows and 7 Days.

Ete said the event was a wonderful way for young people to truly understand the importance of equal and respectful relationships as they’re starting to form relationships themselves. “I only wish we had these types of open discussions when I was at school. It would have assisted me in being a better husband and father from the beginning.”

The competition was open to high-school students and challenged the students to create a spoken word piece on the theme of ‘Respectful Relationships’.

The judges had a hard decision with all the finalists producing compelling work. Taking out first place was Hannah Dorey from St Mary’s College, whose poem focuses on building up the strength to ‘respectfully decline’ an unhealthy relationship.

Second place Charlotte Lawrence from St Oran’s Lower Hutt with Under Secretary Jan Logie

Second place went to Charlotte Lawrence from St Oran’s Lower Hutt and third Avni Labhsetwar, Newlands College.

Hannah believes it is important to show people that they can have the strength to walk away from an unhealthy relationship.

“Poetry has been used as a healing tool for many centuries and is making a comeback.” says White Ribbon Manager Rob McCann. “Finding the words to articulate a traumatic experience can bring relief. We created this opportunity to give young people a voice where their thoughts on family harm and violence against women could be heard. We are incredibly proud of all the students entries which had very inspiring takes on ending (men’s) violence in New Zealand.”

“We are grateful to our generous sponsors who made this event possible. We look forward to building on this experience and creating more opportunities like this for students throughout New Zealand”

White Ribbon is an anti-violence campaign that calls for men to stand up, speak out, and act to prevent violence against women. Family violence accounts for half of all reported serious crime in New Zealand, with one family violence-related police call-out occurring every five minutes. This year the November campaign will be focused on our youth.

Third place Avni Labhsetwar, Newlands College

For any media inquiries or interviews please contact:

The finalists are being filmed in a studio and their spoken words will be used as part of the November Campaign.

You can see their videos here.

Rob McCann
Manager White Ribbon

Flashmob Fundraiser – Wuthering Heights in Napier

White Ribbon recently received an extremely generous donation from a really innovative fundraising event organised by Howard and Gannon Funerals in Napier. We wanted to know more about how they came up with this fantastic idea and get some advice to pass on to other groups interested in running fundraising events that not only benefit charities but are also fun for participants so we asked them a few questions and they have kindly agreed to pass on their wisdom.

How did you come up with the idea for this event?

I saw The Most Wuthering Heights Day Ever on YouTube and thought it was a crazy but great idea. I liked that it was all about having fun and participating, it’s not just for dancers but for all abilities, good…bad and otherwise. Kate Bush’s song is iconic and has an association for many generations of people world-wide. Also I thought that it was a unique idea for raising money for a designated charity, and a flashmob type event is on the bucket list of a lot of people!

Why did you choose to support White Ribbon? 

Myself and my work colleagues have followed White Ribbon through the media and we support what they promote – respectful relationships. We had to choose a charity to support, and it is all about reducing violence in our society, which is something we really believe in.

Who was involved in the planning?

This truly was a team effort by all the staff at Howard & Gannon Funerals and our families.

How many people took part?

Around 70 performed the dance.

Where and when did it take place?

We performed the dance in two locations in the Napier CBD, The Sound Shell on Napier’s Marine Parade, and also the main street.

How did you publicise it?

Mainly through Facebook (as an event). Also locally through radio – live interviews were very effective and the stations added our event to their social media pages. We also advertised it in community newspapers and distributed posters.

You raised an impressive sum of money (thank you again), how did you go about collecting the money?

We organised a bucket collection at the locations where we danced.

Do you have any advice for anyone organizing a similar event?

Use other people’s databases to get your event publicised i.e. like the radio stations and social media news forums. Next year we will target schools, and dance studios. We will also challenge businesses to use our event as a team building/social event for their staff.

Is there anything else you would like to tell us?

I contacted the local council (Napier City Council) to let them know what we were

planning and to make sure we weren’t breaking any bi-laws or rules. They booked out the locations we used and also added our event to their online page at no charge.

Next time we think it would be a good idea to give people the chance to support the event and charity by posting the WR bank account details on our media releases so they could donate direct. We found that some people wanted to donate money and support the event but couldn’t actually attend the event.

We want to thank Ross, Julie and all the team at Howard and Gannon Funerals for their support. It is fantastic to have your support to spread the White Ribbon kaupapa and help to prevent men’s violence against women.

Youth Ambassador Leadership Programme

After months of planning, on Friday the 2nd of August our reinvigorated Youth Ambassador Leadership Programme launched in Wellington with 235 students from 30 secondary schools around the Lower North Island gathering at Wellington College for a full-day workshop.

These Year 12 and 13 students then returned to their schools as Youth Ambassadors. The workshop provided the Youth Ambassadors with an understanding of what domestic violence looks like in New Zealand and outlined the various forms of violence to ensure they realise it is not simply about physical abuse.

The importance of respectful relationships was highlighted and they learnt how to identify an unhealthy relationship.

Two presentations really stood out because they were lived experiences. Mark Longely spoke about his daughter Emily Longley’s death, and how that could have been prevented and the warning signs. Mele and Ete spoke about their marriage and the violence they both experienced (in Ete’s youth) and during their marriage. These presentations while confronting were inspirational, and each speaker throughout the day covered a range of key points that were carefully planned to provide a framework for students to then take action.

Students brainstorming at YALP Mayor Mike Tana addressing the students at YALP Eteuati Ete, formerly of the Laughing Samoans speaking

At the workshop they heard:

  • Mark Longleys retelling of his daughters death to encourage others to act

    the importance of this work and becoming a leader from Chief Ombudsman and Patron of White Ribbon Judge Peter Boshier

  • about what domestic violence is from the White Ribbon Campaign Manager Rob McCann
  • Local Mayors Justin Lester, Mike Tana and Ray Wallace talked about leadership
  • the tragic result when no-one intervenes to prevent violence from White Ribbon Ambassador Mark Longley
  • causes of violence such as socialisation, the man box and that change is possible and how it can be achieved and from Ambassadors Eteuati Ete and Mele Wendt
  • how best to respond to violence they witness from Police
  • how an initiative like the White Ribbon Ride can promote the kaupapa from White Ribbon Rider Rick Hepi
  • and how to make an event happen from Ambassador Ron Vink

Our aim is to empower these future leaders by giving them the tools to promote change. They have lots of fantastic ideas that they want to make a reality. Each school is being assigned an adult from the White Ribbon team to support them as they spread the kaupapa within their schools and communities.

Please write to us at if you are interested in bringing YALP to your school or community.

White Ribbon Ambassador Mele Wendt sharing her story with students White Ribbon Riders Rick Hepi, Mark Shepherd and Eric Campbell White Ribbon Patron Judge Boshier spoke about his experiences

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Q & A with White Ribbon Ambassador David Cournane

Today we would like to introduce one of our White Ribbon Ambassadors, David Cournane. David is the HoD of Physical Education and Health at Wellington College. David has been the driver in introducing the White Ribbon Youth Ambassador Leadership Programme (YALP) into the Wellington region this year and is the local co-ordinator for the Programme. We are extremely grateful for the time and effort he has put into this important initiative. As he is an educator working with young men we wanted to ask him a few questions about why he chose to become involved, what he sees as the challenges for young people and how we can assist them to overcome them and make real change in New Zealand attitudes to violence in the future.

Can you tell me a little about your background?

I grew up in the deep south in a little place called Te Anau in a loving family environment.  I studied in Dunedin where I was first exposed to some degree of toxic relationships between men and women. I qualified as a teacher in 2001 and have been working in boys’ education since 2003 at St Pats Silverstream and Wellington College.  My wife is the Black Ferns manager, and I have two young sons (9 and 6).

When did you first learn about White Ribbon?

I have known of White Ribbon for a number of years, but became more entrenched in the philosophy of the organisation after attending a White Ribbon event in Petone at the end of 2017 where Michael Kauffman, one of the Canadian founders of White Ribbon, gave a workshop and facilitated discussion.

Why did you decide to become an Ambassador?

In my role as an educator of young men, both as a middle leader and school wide leader in boys’ schools, I recognised the potential power I have to positively influence the values and actions of graduates of my school.  We have some amazing kids in our schools, but we also have a lingering tolerance for unacceptable attitudes towards women, and if I can in anyway positively influence this situation then I feel obliged to do so.

How do you find students respond to the White Ribbon kaupapa?

When the time is taken to take them through the White Ribbon material, and engage them with the kaupapa, students respond very positively.  They know and understand the key learnings around what makes a relationship healthy- for many they are just in a position where other influences in their lives (parental attitudes, media, peer group, etc) directly contradict the messages we are trying to give.

Why did you decide to take on leadership of the Youth Ambassador Leadership Programme (YALP) in Wellington?

I was looking for opportunities to impact upon the attitudes and beliefs of as many young people as possible.  Because of the timing of the White Ribbon campaign in November, when senior students have left, and the traditional insular practices of schools, my capacity to influence within my own school was relatively limited.  The YALP allows for as many schools as possible to develop their student leaders with the capabilities required to make a difference within their own schools across the wider region, at a time when all cohorts are still at school.  I absolutely believe that all schools want the best for their students in terms of holistic education, and all schools want to collaborate with others to achieve this.  The birth of this programme gives them that opportunity.

What challenges do you think young men are facing now that didn’t exist in your day? And how do you think we should react to these?

As alluded to above, young people are faced with much more information, opinions and diverse values than any generation before them.  I attended a conference on youth well-being a couple of years ago that talked about young people receiving the amount of ‘information/ideas’ we received in a year, in a week.  This bombardment of new ideas makes it incredibly difficult to filter out the valuable from the dangerous.  Related to this is the online accessibility of not only hardcore pornography, but also other warped views and values towards relationships accessed through dating apps, reality tv, etc.

Students sharing their ideas at the YALP

To respond to this, we need to be developing critical minds – young people capable of more effectively sifting through this bombardment of information, and engaging only with that which builds themselves and others around them up.

What are the things that make you worried?

The difficulty of trying to shape hearts and minds, when the more powerful influences of previous generations in their family, and the media they engage with, can be working at complete cross purposes.  I also worry that quality young men become labelled as something they are not.

Finally, I worry that aspects of our society seem more reluctant than ever to stand up and say something when negative things are happening (the bystander effect).

What are the things that make you hopeful?

Momentum for change is a wonderful thing, and when we get people in positions of power who have the skills to generate this momentum then great things can happen as we can see nationally with Prime Minister Jacinda Adern, and within our school community in the leadership of Principal Gregor Fountain.

I interact with some wonderful young people on a daily basis, and if they can find the strength to influence the worlds they exist within beyond school then the impact will be great.

Ambassadors, like David, are vital to spreading the White Ribbon kaupapa and getting projects like the Youth Ambassador Leadership Programme and Business Accreditation into local communities around New Zealand. If you would like to become an Ambassador or would like to nominate someone else to take on this valuable role please complete the nomination form here or write to us at

To check out the Youth Ambassador Leadership Programme (YALP) click here