Press Kit
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WHITE RIBBON CAMPAIGN 2012 PRESS KIT
Media is a core component of the White Ribbon campaign. It allows the key messages to be reported throughout the country in a variety of mediums. The campaign team sends out media releases and takes part in interviews to help raise the profile of the campaign and speaks out about the issues using our knowledge base. We also encourage all our Ambassadors to speak out and raise the issues of stopping violence towards women in their own communities.
CAMPAIGN – NOVEMBER 2012
White Ribbon offers men the opportunity to be part of the solution to ending violence against women which is endemic in New Zealand:
- One in three women will experience partner violence at some point in their lives.[i]
- On average, 14 women are killed by their partners or ex partners in New Zealand each year.[ii]
- Over 3,500 convictions are recorded against men each year for assaults on women[iii]
- Only 20% of abuse cases are reported.[iv]
And violence towards women is not just physical. The impacts of psychological abuse – manipulation, intimidation and coercion – are often underestimated and its effects can last the longest.
The White Ribbon Campaign is led by men, for men. It’s about changing attitudes and behaviours around men’s violence towards women – it’s not about finger pointing or blame.
The key messages for White Ribbon are simple:
- Violence towards women is unacceptable
- Violence is not just physical
- Men are part of the solution
- You can help fix this problem
WHAT’S HAPPENING DURING THE CAMPAIGN?
The campaign uses a number of projects to highlight the White Ribbon messages:
White Ribbon Ambassadors
There are 49 Ambassadors – men from all walks of life who are willing to stand up against violence towards women. Ambassadors include:
- Sport stars: Ruben Wiki and Harry Ngata
- Politicians: Prime Minister John Key and Hon Pita Sharples
- Entertainers: Stan Walker and Billy TK Jnr
- Community leaders: Auckland Mayor Len Brown and former Mayor Bob Harvey
- Sector leaders: Tau Huirama and Brian Gardner
- Judges: Peter Boshier and Ajit Singh
White Ribbon Ride – 17 to 25 November
This week will feature a motorcycle tour with ride leaders steering three convoys through 80 towns throughout New Zealand, picking up support riders in every region. There are White Ribbon events – from school and prison visits to quiz nights and ‘Dads and Lads’ days.
White Ribbon Day – 25 November
This is a day when people all over the world wear a white ribbon to show that they do not condone violence towards women.
White Ribbon Pledge
The White Ribbon Pledge allows supporters to share their commitment to ending violence publicly via Facebook. Mayors throughout the country will have their photo’s taken while signing the pledge.
Supporting Community Action
Last year there were approximately 200 White Ribbon community events in November. The campaign facilitates this through the provision of resources and media support. All our White Ribbon community events are listed here.
For further information and resources please see:
- Key Messages for 2012 here
- Fact sheet on gender and family violence here
- Talking Points for speakers are here
- White Ribbon Newsletters here
- News section of the website here
- Download the White Ribbon logo here
- Download the White Ribbon Ride logo here
- Download the Press Kit here
- Download the factsheet on non-physical violence here
