Launch of the White Ribbon Campaign


The White Ribbon Ride launched on the Skytower, some 186 meters above the ground with three hand-chosen White Ribbon Ambassadors on Tuesday 18 November.

Broadcast on Seven Sharp, the launch featured Mark Longley, Steffan Browning MP and George Ngatai as they laced up their colourful footwear and held the first Walk A Mile in Her Shoes while battling the winds above the Auckland skyline, and most importantly, their own fear of heights.


Seven Sharp_Layer 1

Click here to watch the launch on Seven Sharp. Starts at 2mins 30 seconds

“We’re asking men to take action,” says White Ribbon Ambassador Mark Longley, “so it’s only right that we should undertake something that we’re uncomfortable with. I wanted to challenge myself to do something that I was scared to do.

For some people that might be skydiving or boxing, but I’ve done those things and loved them. Walking on metal grating and glass more than three Olympic swimming pools high – that’s never been on my bucket list, but I was persuaded to do it for White Ribbon.

“If I’m going to ask men to stop being silent, then I’ve got to be willing to do something that makes me uneasy. It’s as simple as that – leadership by example.

“As men we must never remain silent. My daughter Emily is no longer with us and I can honestly say that if Elliot Turner’s male friends had taken action, she would be alive today. If they had taken the White Ribbon Pledge ‘to never commit, condone or remain silent about violence towards women’ they would have intervened. They would have told their ‘mate’ that his behaviour was not OK. They would have warned Emily and a tragedy would have been averted.”

On average fourteen women are killed every year and hundreds hospitalised. Police respond to a family violence incident every 5½ minutes and whether we want to admit it or not, men are by far and away responsible for the majority of the serious violence.

We must put a stop to this behaviour by demonstrating leadership.

As men we have the ability to influence our mates’ behaviour. It is something we can, and we must do. So please join with me by taking The Pledge. Let’s get off the side line, because it’s time we were in the game of preventing violence.

Mark Longley
White Ribbon Ambassador


Special thanks to the

Diary of a White Ribbon Rider (via an iphone) South Island White Ribbon Ride

Jackie Adams at Tekapo cropped

Jackie Adams – White Ribbon Ambassador and now diary writer


I missed the first half of the first day as I had to arrange the West Coast functions, so only joined the ride north of Greymouth.

Colin and Doug saying goodbye to their mum - Jean Agnew 96 years old at Whareama Rest Home Nelson

Colin and Doug saying goodbye to their mum – Jean Agnew 96 years old at Whareama Rest Home Nelson

We had the evening function at the Greymouth Baptist church were there was standing room only. We had members from cyf, te rito, dhb, women’s refuge,  home builders, the men’s group, west coast family

violence net work and the hub, John Sturgeon the former all black manager, the mayor of Greymouth Tony Kokshoorn and Maureen Pugh to name a few. Students from Greymouth High, Tai Potini and Lime Light Drama provided entertainment that was family violence orientated.

This was followed by a community meal where people got to speak with the riders one on one.


Day two started with breakfast prepared by the advance Mawhera Masonic Lodge and then a visit to John Paul High School and St Particks Primary School in Greymouth before attending Hokitika Primary School. The students from all three schools got very excited over the bikes and provided good warm west coast welcomes. The west coast lived up to its reputation with plenty of rain till we got into the pass and we went from rain to snow. It was a very wet and cold group of riders who made it through the pass and into sunshine on the Canterbury Plains.



To read the Nelson Mail article click here

To read about the launch click on the photo from the Nelson Mail.

Nelson MP Nick Smith likened raising awareness on family violence to changing attitudes about drink driving, which used to be accepted when he was a child, but through changing attitudes, was no longer.
“It’s about changing attitudes. We can pass all the laws we can, and have a cop on every corner street, but it’s about attitudinal changes.”
The White Ribbon Riders were championing societal changes, Smith said. Nelson had relatively low levels of crime overall, but the “domestic violence figures tell a sorry story of women and children living in fear”.
Nelson city councillor Matt Lawrey said the riders were role models in their communities.
“You are role models for other men, saying to them, especially young men, ‘it’s not OK. Violence is never acceptable and that men should do something about it, and men should stand up for something they believe in’,” Lawrey said.

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Day three was an early start with us leaving the Te Rehua marae at 06:30hrs to ride to Timaru. Nice and dry but still a chill in the air at that time of the morning.  We had a nice clear ride through Christchurch onto State Highway One and down to Timaru. We got a very warm welcome at the Mountainview High School and good show of support from the Timaru Police. Colin rode his Harley Soft-tail through the front doors of the school and into the assembly hall to rapturous applause from the students. Eru, Bess and Ian all spoke about the issues of family violence and bullying.  We then got invited outside to a display of two hundred chocolate muffins with White Ribbons iced on top. From Timaru we rode through to Fairlie then Tekapo for a chat with the locals before riding through to Mt Cook to visit the village school with some very excited children who loved the bikes. From there it was through to Twizel and onto Wanaka for the last stop of the night. Although nice and clear it was windy enough that a number of our white ribbon flags took a battering including mine. So day three was 500 kms of nice but cold riding.

The White Ribbon Ride is up early. Here the Riders are forming up to enter Wanaka on morning of day four of the South Island White Ribbon Ride

The White Ribbon Ride is up early. Here the Riders are forming up to enter Wanaka on morning of day four of the South Island White Ribbon Ride


Day four of the ride started with a nice lay in. I didn’t have to get up till half six, bliss. We rode into Wanaka with a

The kids from Terrace School in Alexandra with my bike. Last time I say how many can we fit on a Boulevard.

The kids from Terrace School in Alexandra with my bike. Last time I say how many can we fit on a Boulevard.

Police escort and have breakfast at Kai Whakapai with the Mayor of Wanaka and a number of White Ribbon supporters.

We then visited Wanaka primary where Eru and Tiki had the kids singing and dancing. They should have a tv show. From there we rode through to Clyde and another Police escort.  Unfortunately we are not able to visit every school but the local Police in Clyde and Alexandra arranged for us to ride past every school in the area so that all the children got to see the bikes. It was great to see their happy faces as they lined the street to see us.  Great support by the local police and I can’t praise them enough. Cheers guys.

We visited Terrace primary in Alexandra and got a fantastic welcome. This time the poor kids had to listen to me talk. From there we rode through to Arrowtown and then Queenstown. We had a great welcome from the children at Queenstown primary and Eru, Chuck and Blair spoke to the kids about bulling and cyber bullying as well as family violence. Tiki lightened the mode with a song which the kids loved. We then traveled through to Invercargill. Great weather today and only had rain from Arrowtown. We finished the day in Invercargill with a warm welcome to the Murihiku Marae. Another long day and another 400kms covered.

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Wet Morning

Up early Saturday Morning ready for the trip to Bluff. Bad weather will not stop the riders from delivering the message that violence towards women and children is not acceptable.

We started the morning in Invercargill at seven and lots of rain. As an Irishman living on the West Coast I am used to rain, but even I have to admit this rain was heavy!  We rode through to Bluff and had a community breakfast at the Light house. Great welcome with some great people. From Bluff we rode back through to Invercargill and attended an event at Southland Boys High school. We then traveled through to Gore and a great Southland welcome. The Police in Southland gave the same great support that we saw in Otago. Great effort guys its really appricated.

On leaving Gore we continued through the rain to Tapanui to attend the A&P show which caused a little excitement when five of us hit a slippery patch of road and started to fishtail. Thankfully none of us came off. We arrived safe and sound at the A&P show which was in full swing even with the weather. By this stage my wet weather gear had given up the ghost and run for the hills and all three layers of clothing felt like I had been for a swim.

We left Tapanui to travel through to Dunedin and about half way there when I had lost all feeling in my fingers and toes I had a thought. We must be nuts. As I thought about this I pictured my three daughters and how I didnt want them to be victims of violence. I also thought about the number of domestic incidents I had attended when I was a police officer and the number of homicides I had investigated when the partner was the offender. It was at that point I realised that I would be nuts not to be here spreading the word to stop this disease.

We arrived very wet and cold in Dunedin but still positive.  322kms today. We broke the 2000km mark for the ride all up. Looking forward to tomorrow and the events at the Octagon. Hope to see some of you there.

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Not to much riding today. Although after five days in the saddle my bottom had no complaints.  We arrived in Dunedin last night and got a nice long sleep, it was half seven before Colin kicked us out of bed. I could have kissed him as normally its a six o’clock wake up. We rode down to the University to meet our Police escort.  Once formed up it was a short ride into the Octagon. What a great reception.  A bouncy castle.  Then things went down hill. I was too big to have a go! When I was a kid I was too small now, I am to big. Cant get a break. We had the local Police cooking sausages and pickets and local community groups giving out muffins. Must be heaven. Getting free food and no rain. Eru spoke first and then called me up to speak, followed by Chuck. We have all three Napier brother’s on the ride which is a great show of family support.  A great turn out by the locals and a great turn out by the NGOs . I have no idea how many photos I posed for today, but it felt like a being a movie star. Great work by the local Police which we have come to expect now in Otago. Thank you Dunedin for such a great welcome.

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Check out this great Social Media Campaign in the lead up to the Christchurch March on White Ribbon Day.
It involves people taking selfie’s with the signs  #EndViolence4Canterbury, uploading them onto your Facebook and Twitter sites and putting the hashtag in the comments.

Show your support for ending violence in Canterbury.

Check out the Police Facebook page for some great photos and see where it all began.













And don’t forget to attend the march on Tuesday 25 November.

White Ribbon Community March   Tuesday 25/11/14  9:45am – 11:00am
Start at Christchurch Police Station, march past Christchurch Hospital for a minute silence, then to The Atrium, Christchurch Netball Centre for the ceremony and morning tea.
Partnered by Canterbury District Health Board, New Zealand Police,
White Ribbon Riders, Canterbury Family Violence Collaborative and Christchurch City Council. Form more info

Community March Christchurch

Community March Christchurch

NZ Police Commissioner is appointed a White Ribbon Ambassador

Mike-BushNZ Police Commissioner Mike Bush is the latest in a number of high profile New Zealand men who have accepted the role of White Ribbon Ambassadors. He joins Prime Minister John Key, Maori Party Leader Te Ururoa Flavell and recently retired Deputy Mayor of Wellington, Ian McKinnon.

White Ribbon is a campaign to change attitudes and behaviours around men’s violence towards women and it is led by men, for men.

White Ribbon Chair Judge Peter Boshier says that the timing of the appointment is particularly important as the international White Ribbon Day is held each year on 25 November. “This is a time when we should all reflect on what needs to be done to reduce our appalling family violence statistics.”

“Commissioner Bush’s willingness to accept nomination sends a powerful message to other men and to all New Zealand leaders, that family violence is such an acute problem that leadership at the very top is appropriate,” says Judge Boshier.

Police Commissioner Mike Bush said “I am honoured to take up this appointment as a White Ribbon Ambassador. I hope that together we can increase the number of whänau, men, women, iwi and communities who feel supported and encouraged to stand up and voice their intolerance of violence against women and children.”

“Family violence fundamentally affects our whole society. It is the responsibility of all New Zealanders to front up and take action against family violence and this is why I have chosen to add my voice.”

As Police Commissioner, Mr Bush said that he was determined to maintain a strong focus on reducing the harm and the number of victims that family violence incidents create.

“As a society, we have to move forward from being aware of the violence, to take more action. To hold people to account and provide the help that they need. Only then will we start to create a violence free future for nga whänau. This is what I hope together we can achieve” says Mr Bush.


  • There are now over 70 White Ribbon Ambassadors
  • They are men from all walks of life who are willing to lend their leadership to the White Ribbon cause.
  • All Ambassadors volunteer their time freely to the campaign to end men’s violence towards women.
  • This year the campaign is focusing on encouraging men to take The Pledge ‘never to commit condone or remain silent to violence against women’.
  • Ambassadors must commit to the kaupapa of the campaign and can include men who were formally violent, however they must acknowledge that past behaviour, and be living violence free lives.
  • The campaign launches on 18 November and is organised by the White Ribbon Trust with expert advice from the White Ribbon Committee chaired by Judge Boshier.

The billboards and cafes across NZ

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Walk a Mile In Her Shoes®

This year White Ribbon are introducing the global event Walk a Mile In Her Shoes®.

The mile walk consists of two unique components, the physical walk where men are expected to wear heels (or footwear that is not their everyday shoes); and the opportunity to highlight and discuss the issue and ramifications of sexual, physical and emotional abuse toward women. It also enables you to find people to sponsor your walk to raise funds for White Ribbon.

Each event in NZ is unique and will have different components. Details are below:

Gisborne Walk a Mile in Her Shoes®

Starts Marina Carpark, Saturday 29th November 2014 – 10am
Entry $10 per walker – do it yourself or grab some mates – a fun way to support a serious cause!
Walk from Marina Carpark – across the Peel St Bridge to Gladstone Rd and Back via Farmers Market.
Entry Forms here. For more info from Tauawhi Mens Centre call 06 8688278 or

Hamilton Walk a Mile in Her Shoes®

Are you man enough? If you think you are, join us in marching against domestic and sexual violence against women.
Find, (or borrow), your best pair of heels and be at Z Energy, 5 X-Roads at 12:00pm on
Thursday, November 27 to register.
Then strap on your heels and support the cause.
Lets help get the message out that violence in our whanau and communities is NOT OK!
A $10.00 registration fee will go to support the anti-domestic violence message through out New Zealand.

Facebook Event here

Takapuna Walk a Mile In Her Shoes®

The walk will be held on November 27 from 11am to 1pm. It starts and ends at Potters Park in Takapuna (The Rose Garden).
The day will include high profile speakers, free refreshments, information packs and balloons for the children. Also joining the group of walkers will be the White Ribbon Riders who are travelling the North Island and will be joined by a local group of riders led by heavyweight boxing champion Shane Cameron.

The North Shore Family Violence Prevention Network who is organising the event are also looking for large women’s heels. If you have a pair of size 9 or larger heels that you want to donate for the walk, drop off points are the Z service stations on Taharoto Rd and East Coast Rd in Northcross.
Email Deb at to register for the walk or for moreinformation about the event.

Wellington Walk a Mile In Her Shoes®

Midland Park 12 noon Tuesday 25 November noon – 1pm
Walk from Midland Park to Plimmers Steps and back

Her Honour the Mayor will launch the event and then join White Ribbon Ambassadors Judge Boshier, Alfred Ngaro MP, Children’s Commissioner Russell Wills and many more as they take part in the walk.

Enter a team or as an individual, prizes for fanciest footwork, smartest threads and best signage
Find yourself some suitable shoes (or email us to let us know if you need footwear and your shoe size)
Get sponsors to raise funds for White Ribbon
Entry forms here More information here
Contact us as if you have any questions. Facebook Event here

Ripēne Mā (White Ribbon) Reserve opens


A Community reserve in Christchurch has been named Ripēne Mā Reserve (White Ribbon in Maori) to honour those who lost their lives to violence. This site has been blessed, and a ceremony held for close family members, and now there is an opportunity for the Christchurch community to participate in the official opening of the reserve on Friday, 27 November at 7pm as part of White Ribbon month.

The park’s new name honours the memory of Rebecca Chamberlain and Tisha Lowry who were both murdered. The council has worked closely with the families and the community to develop plans for the reserve which include the design of butterflies, which is pūrerehua in Māori, one of the names of the victims.

It was named Ripene Ma so that “we could use it as a commemorative memorial site, that we could remember each year during the week of White Ribbon” says Rachael Fonotia, Manager of ACTIS (Aranui Community Trust Incorporated Society).

The Aranui Community Trust has been promoter of White Ribbon for sixteen years. “We are always looking to promote White Ribbon and ways for people to seek help” Fonotia says. “We seek to acknowledge violence with the aim of preventing it.”

The community opening is a chance for families and communities to come together, Fonotia says.  It’s an event “to reflect on what the outcomes of domestic violence might be, and how you might contribute some of your experiences.”

“It’s a site for everybody, for whatever reasons for them, personal reasons;  it’s a site for anybody to reflect,” Fonotia says.

The Christchurch Council invite you to attend the opening and show your support against violence towards women, after which there will be a sausage sizzle at the Aranui Community Trust and an opportunity to start new conversations on how to end the violence in our communities.

For more information contact:
Rachael Fonotia – Manager of the Aranui Community Trust.
03 963 7070 or 021 216 7177



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